Assistants describe a product you no longer sell
Buyers ask an AI tool what you offer, and the answer lists a product you discontinued. We capture that answer and find the page that's still teaching it.
LLM SEO
LLM SEO to Correct How Language Models Name
LLM SEO from SEOConsultants.ai helps your brand get found, cited and recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews. We start with a free audit and a 90-day plan built around your goals.
- Lock the name
- List public pages
- Ask the models
Our process
How the work runs
- 01
Lock the name
We confirm your official name, aliases and products, and make sure your live About page uses that name.
- 02
List public pages
We list the public pages an AI model can read, such as About, product and help pages, and flag thin ones as gaps.
- 03
Ask the models
We ask a small set of real buyer questions across several assistants and record how each describes your brand.
- 04
Ask the same questions again
We ask the same questions again later and note any change in how assistants describe your brand.
Position
AI tools can still describe you wrongly, even when your site is live and healthy.
A language model writes its own answer, and it doesn't owe any brand a mention. Your live pages still need to match the name you want AI tools to use. If your About page describes one product and ChatGPT lists three you've retired, fixing that description is exactly what LLM SEO is for.
We confirm your official name, list the public pages AI models can read, ask a small set of real buyer questions, and then ask the same questions again later. Related services go deeper on specific parts: generative engine optimization covers how content gets pulled into AI answers, answer engine optimization focuses on single questions, ChatGPT visibility covers that one assistant, and AI SEO runs a program across classic and AI search.
We won't sell a ChatGPT package as if it were the whole job, and we can't promise placement in Google AI Overviews. If two different company names still appear in your public copy, we'll flag that before testing another assistant.
AI SEO decides which fixes to ship across Google results and AI search. LLM SEO looks specifically at what AI tools say about you. If your challenge is a backlog of tasks, start with AI SEO. If a chatbot is naming the wrong product, you're in the right place.
Entity SEO makes sure your organisation is named consistently on your site and in structured data. If the site never states your name clearly, start there. If it does and AI tools still get it wrong, LLM SEO is the next step.
Already know what you need? Compare our packages. Want one program across Google and AI search? See AI SEO. Not sure yet? Start with a free AI + SEO audit.
When this fits
When AI answers still use a name you've retired
LLM SEO is the right fit when AI tools already talk about your brand and get it wrong, mix you up with someone else, or leave you out. If you need a technical backlog or a full identity setup, a related service is a better place to start.
Two similarly named companies share the answer
The AI blends your brand with another company. Changing your page titles won't separate them, so we document the overlap and identify which public pages are genuinely yours.
A thin About page leaves AI tools guessing
If your site never says what you do in one clear sentence, AI tools fill the gap themselves. We point out exactly where that sentence is missing.
Someone sold you a ChatGPT ranking as the whole strategy
Checking one assistant can be useful, but a ranking in an AI tool isn't something anyone can sell. If what you really need is a plan across Google and AI search, AI SEO is the better fit.
Process
Confirm the name, map the pages, test the answers, recheck
We always work in this order. The goal is accurate answers about your brand, built on pages you control.
-
Lock the name
Outcome A dated statement of your official name to measure answers against.
-
List public pages
Outcome A list of source pages, with any gaps flagged.
-
Ask the models
Outcome A log of each question, assistant, answer and date.
-
Ask the same questions again
Outcome A date to recheck how AI tools describe you.
Deliverables
What your brand keeps after the engagement
You'll have a clear statement of your official name, a list of source pages, a log of AI answers and a date to recheck them.
Name line
The brand, legal entity and products AI tools should describe, plus any campaign slogans that cause confusion. Every version is dated so you know it's current.
Source list
Public pages that already state those facts clearly enough for AI tools to quote. Missing pages are flagged as gaps.
Sample log
The questions we asked, the assistants we tested and the descriptions we captured, including any products the AI invented.
Collision note
Other companies or retired products that still show up in answers, and any page titles that risk adding to the confusion.
Recapture date
When to ask the same questions again. If you've acquired a brand that keeps its own domain, it can keep its own description, but mixing both names on one About page is how AI tools end up picking the wrong company.
Benefits
What a ChatGPT prompt pack can't fix
Retired products get an owner
Your brand team agrees the wording, and source pages stop promoting products you no longer sell.
Name clashes are documented
Similarly named companies are recorded, and we test for mix-ups on purpose.
Thin About pages are flagged
Your live pages do the describing, so they need to be clear.
Rechecks use the same questions
We ask again the same way, so any change in the answers is real.
Methodology
Who can change the words AI tools should quote?
This works when your brand team can confirm the official name and someone can edit the public pages AI tools read. Without both, we'd only be collecting screenshots.
We begin with your official name, your live About page and two questions buyers already ask AI assistants. If any of those is missing, we sort it first.
We work from your published pages, not from plans or slides that never went live.
These are the roles we usually work with. The titles can change, but someone has to own your official name, or two brands end up sharing one AI answer.
- LLM SEO lead Our consultant writes the name statement, the source list and the answer log, and keeps the work focused on how AI tools describe you.
- Brand or legal owner Confirms the official name and which products have been retired.
- Whoever edits your website Updates About and product copy based on the source list. No prompt engineering required.
- Your SEO or content team Keeps one main brand name consistent across the live site.
- Leadership Understands that AI citations can't be bought, and backs the work that makes accurate ones more likely.
First working session
We start with one AI answer that gets you wrong
The first hour focuses on a single assistant reply that names a retired product, confuses you with a competitor, or leaves you out entirely.
We ask two buyer questions, capture what AI tools say and agree the official name you want to stand behind. If the answer conflicts with that name, that's the work. If you really need a plan across Google and AI search, we'll point you to AI SEO, and if the issue is structured data, to Entity SEO.
Then we look at your About page and product pages and compare them with the answers. Missing or outdated facts are usually where the work is. A chatbot demo using a private prompt doesn't show what buyers actually see.
You leave with either a first answer log or a clear list of what's missing, such as legal sign-off or pages AI tools can't read. Either way, you know the next step.
If your site never states what you sell in a clear sentence, we'll flag it and hand the writing to our content or on-page team, while LLM SEO keeps tracking the answers.
AI search
How AI tools describe you vs. AI Overviews
Clear, accurate pages help AI tools describe you correctly.
Better About copy improves how you're represented, but nobody can sell a guaranteed spot in Google AI Overviews. For a program across Google and AI search, see AI SEO.
Your official pages need to state your name clearly
AI tools need pages they can actually read. A brand deck that was never published doesn't help. Nobody can guarantee a spot in AI Overviews, but clear pages improve your chances.
Public names should match who you really are
We check whether AI answers and your About page use the same organisation name. For the full identity setup, see our Entity SEO service.
Tracking AI answers is what LLM SEO does
Here, LLM visibility means a dated record of how AI tools describe you. Work that covers both Google results and AI search belongs in AI SEO, and semantic keywords belong on your pages, not stuffed into prompts.
Schema
Structured data supports your name, but it can't buy a mention
Organization schema helps AI tools read a name your page already states, and we'll flag any mismatch with the answers we capture. Schema supports the work; it is not the whole job. For detailed identity markup, see Entity SEO.
Your schema name should match your About page
If your schema says one legal name and your headline says another, AI tools have to guess. We point out the mismatch and keep your names clean rather than stuffing in aliases.
Only link profiles you'll keep
Dead social links in your schema can teach AI tools the wrong description, so we list which ones should stay and remove fake directories.
More markup won't force a citation
Schema can't force AI tools or Google AI Overviews to cite you. Good markup makes you eligible; it cannot buy a mention.
Who we work with
The person who can confirm your official name
Someone on your side has to sign off the official name, and we work closely with them.
Brand or legal owner
Confirms the name, any aliases and which products are retired, and holds that line when marketing wants a slogan in every answer.
Whoever edits official pages
Updates the About page from the source list. No Wikidata expertise needed.
Whoever already runs SEO
Keeps going once the answer log exists. If they try to run this as one combined backlog for Google and AI search, that's better handled by AI SEO.
FAQ
LLM SEO FAQs
What does LLM SEO own if GEO already exists?
LLM SEO covers how language models describe your brand: your official name, your public source pages, captured AI answers and regular rechecks using the same questions. GEO focuses on how content gets pulled into AI-generated answers. The two work together, but they aren't the same thing.
How is this hub different from AI SEO?
AI SEO is one plan across classic search results and AI search. LLM SEO is narrower and focuses on how AI assistants talk about you. If you need fixes across both, choose AI SEO. If you care most about how AI answers represent you, LLM SEO is the right fit.
Is ChatGPT the parent of this work?
No. ChatGPT is one assistant among many. LLM SEO looks at how all the major AI tools describe you, and ChatGPT answers are just one part of the regular recheck alongside Perplexity, Claude and others.
Can you sell a citation or a rank in a model answer?
No. Nobody can sell a citation, a ranking or a place in AI Overviews, because AI tools choose sources as they generate answers. What we do is make accurate descriptions and mentions more likely. Good markup makes you eligible; it cannot buy a mention.
Do we still need technical SEO if we only care about language models?
Yes, if the pages that should represent you can't be read by crawlers. An AI model can't describe a page it never sees, so technical SEO is still the foundation LLM SEO builds on.
Will honest About copy put us in Google AI Overviews?
Not on its own. Accurate source pages make it easier for AI tools to use your content, but nobody can buy a place in Google AI Overviews or a guaranteed AI mention.
How is this different from Entity SEO?
Entity SEO sets up your official name, identifiers and Organization markup on your site. LLM SEO checks how AI tools actually describe you. If your site doesn't state your name clearly yet, start with Entity SEO.
How AI tools describe your brand
Do AI tools still mention a product you stopped selling?
Send us the brand name you want to be known by, your About page URL and two questions buyers ask AI assistants. We'll check how AI tools describe you today and tell you whether the issue is an old name, a thin page or something that needs its own fix.