Buyers paste a prompt. The paragraph that comes back may use last year's trading name, a product line you sold, or a parent you no longer put on the door. Search intent for the live brand still has to match the string in that paragraph. This page works the spoken name, not the cite, not the public panel, and not the Organization block on your site.
AI entity optimization asks whether the model bound two companies as one node. Entity SEO writes the identity spec on pages you control. Knowledge Graph work starts from facts the panel already shows. AI citation work starts from a claim and a URL. Mention work starts from an empty or wrong attach. This page is for the string in the prose: official name, alias, misspelling, or retired mark.
We will not sell a share of voice score as the product. We will not treat every surface as this job. We will not correct Wikipedia as a ranking lever from this page. If legal cannot name the current line, we stop before we sample. If the sample shows the right name and the wrong URL attached, we hand that to citation work.