Search terms are full of queries you will never sell
Keyword targeting was never held. We sample terms. We rank waste. We do not turn the sample into a management week.
PPC Audit
PPC Audit to Rank Paid Waste Then Close
PPC Audit that spends every rupee, dollar or pound on searches that convert, with clear reporting and tight landing pages. We start with a free audit and a 90-day plan built around your goals.
- Open the date range
- Rank the waste
- Write the findings
Our process
How the work runs
- 01
Open the date range
We confirm account IDs, the date range and read access, because an audit needs real data, not screenshots.
- 02
Rank the waste
We rank the wasted spend we can prove, from irrelevant searches and poor placements to brand leakage and duplicate keywords.
- 03
Write the findings
Findings come in order of impact: tracking first, then structure, copy and bids.
- 04
Close the snapshot
You get a clear snapshot report. Ongoing management is a separate choice, never a condition for receiving it.
Position
Spend already exists. This page dates the waste and ends.
An audit is not a week. It is a dated snapshot of Google Ads, Microsoft Advertising, or both when they already spend. Search intent on landing and ad copy is evidence in the findings: does the claim match the first screen? Keyword targeting is one job in the snapshot: which queries you are buying that you will never sell. We rank that waste. We write what to fix first. Then we stop.
PPC management is the cadence after you accept findings. Google Ads holds Quality Score and conversion actions as ongoing objects. Landing-page CRO holds experiments. An SEO audit is organic. This page is one paid diagnostic that ends.
We will not withhold the PDF until you sign a retainer. Microsoft UET gaps can appear as a row. They still hand to Microsoft Ads after the stop. Shopping and PMax can appear as findings. Their treatises stay on those children. If tracking is fiction, that finding comes before any bid advice. You keep the account. You may keep your agency.
Compare packages if a published retainer already fits. Use PPC management when a related service is the real job. If this page is still a guess, start with a free AI + SEO audit.
When this fits
When spend is live and nobody has ranked the waste this period
This page fits when accounts already spend and you need one dated snapshot. If you needed weekly ops, a from-zero hub map, or a CRO protocol, start there instead.
Tracking looks busy and the conversion is undefined
Page views are primary. Thank-you URLs are unowned. That finding is first. Bid changes wait.
Two agencies can publish and there is no change log
That is an access finding. Management can own the cadence later. The snapshot names it and stops.
Someone promised recovered spend as a product
We will show examples from the account. We will not sell a fake recovery SKU. A return promise is refused.
Process
Open the date range. Rank the waste. Write the findings. Close the snapshot.
Four diagnostic jobs in this order. We do not start a management retainer in the last step. The point is a dated list you can keep, then an end.
-
Open the date range
Outcome An access note: accounts, dates, and who granted the link.
-
Rank the waste
Outcome A ranked waste sample from the dated range, with examples.
-
Write the findings
Outcome A findings list with priority and the page that owns the fix.
-
Close the snapshot
Outcome A dated PDF (or equivalent) plus an explicit stop.
Deliverables
What you keep when the snapshot ends
You leave with an access note, a ranked waste sample, a findings list, and a stop. You do not leave with a management week, a CRO protocol, or a recovered-spend SKU.
Access note
Accounts, date range, who granted access. The snapshot is dated. An undated PDF is not this artifact.
Ranked waste sample
Queries, placements, or feed rows we can show. Examples from the account. Not a fake recovery total as a product.
Findings list
Priority order with the URL that owns the fix. Tracking fiction is first when it exists.
Stop line
The audit ends. Next doors are named. A retainer is not implied.
Out-of-scope lines
Organic SEO, CRO protocol, and hub coverage from zero point at their pages.
Benefits
What a management retainer should not replace first
Waste has examples from this account
Not a generic checklist. Queries you will never sell are sampled.
Tracking fiction is named before bids
You stop paying for optimization on a thank-you nobody defined.
You keep the file
No hostage PDF. Your agency can stay. The snapshot is yours.
The engagement ends on purpose
Management is a different URL if you want it. The audit does not slide into a week.
Methodology
Who can grant access and accept a stop
This works when someone can grant paid-account access and leadership will accept a snapshot that ends. If both are missing, we are collecting slides. We are not auditing.
We start with account IDs, the date range, and the conversion you think you buy. If any of those is missing, we name it first.
We read live ads, terms, and landings in that range. We do not trust a pitch deck. Does search intent on the first screen match the ad? Are you buying queries you will never sell?
You may rename the roles below. You may not leave the stop implied. An implied retainer is how an audit becomes unpaid management.
- PPC audit lead SEOConsultants.ai writes the access note, the waste sample, the findings, and the stop. We do not become your media agency because the PDF was long.
- Whoever can grant ads access Adds read or manager access for the date range.
- Whoever thinks they own the conversion Names the event. If they cannot, that is finding one.
- Current agency, if any May stay. We do not require them to leave to release findings.
- Leadership Accepts the stop. An unread PDF is not a failure of this page. A fake recovery SKU would be.
First working session
Start with the search-term sample you will never sell
The first hour is access plus one waste sample from the live account. It is not a CRO workshop.
We confirm access and date range. We pull a search-term sample. If it is full of queries you will never sell, that is the job. If the real question is weekly editors, that is PPC management. If the real question is Quality Score as a program, that is Google Ads. If the real question is experiments, that is landing-page CRO. If the real question is organic, that is SEO audit.
Then we check conversion actions and a handful of landings. Tracking fiction and mismatched claims are usually the job. A tidy dashboard with dirty terms is not evidence of a healthy account.
We leave with a first waste sample or a stop. A sample names the queries, the tracking gap, and the date range. A stop names what is missing: access, spend that does not exist, or a job that is actually management. Both are outcomes. A retainer pitch is not.
AI search
A waste PDF is not an AI Overview
A cleaner paid account can help later extraction. This page cannot sell AI Overviews, a chat mention, or LLM visibility as a score.
An audit will not land the brand in Google AI Overviews (AIO). If ads buy queries you will never sell, generative search has a messy offer to lift. That is ours to name as waste. A program across search UIs is AI SEO.
The landing has to print the sampled ad claim
AI search needs a page it can fetch. A finding that the landing disagrees is evidence. Nobody can guarantee a spot in AI Overviews, but clear pages improve your chances.
Offer names in the findings should match the thing you sell
We check names in ads versus landings. That is entity optimization as an audit input.
Measuring model answers is another URL
LLM visibility needs a sentence a model can quote, then measurement on LLM SEO. A waste sample can show queries you should not buy.
Schema
Markup mismatches can be findings. They are not the audit.
JSON-LD helps a machine read an offer the landing already states. This snapshot can flag a mismatch with ads. It is not a schema campaign as the whole PDF.
Name mismatches between ads and markup
If schema says one offer and the RSA says another, we log it. We do not stuff types inside an audit.
No fake FAQ recommended as a waste fix
Keyword targeting is the query sample. FAQ blocks that exist only to host terms are named as stuffing, not as a module to buy.
More markup does not guarantee citations
Markup will not force generative search to cite the landing. Good markup makes you eligible; it cannot buy a mention.
Who we work with
The person who can grant access and accept that we stop
Someone has to receive the PDF without a retainer attached. We work with that person. We do not replace their agency as the price of the snapshot.
Access granter
Adds the link for the date range. Removes it after if they want.
Findings owner
Reads the ranked waste. Chooses management, Google Ads, CRO, or nothing next.
Current paid team, if any
Can keep going. If they try to treat this as a week of ops, two jobs collide. Ops belongs on PPC management.
FAQ
PPC Audit FAQs
How is this different from PPC management for PPC Audit?
Management is the weekly cadence after structure exists: editors, pacing, change log, reporting. This page is one dated snapshot of paid accounts, waste ranked, then stop. We do not turn the PDF into a silent retainer. You keep the account. You may keep your agency.
Is Google Ads the operating account for this page?
No. Google Ads as an ongoing account (Quality Score inputs, conversion actions, campaign-type map) lives on the Google Ads page. This snapshot can name Google waste as a finding. It does not become the operating program.
Is this an SEO audit?
No. Crawl, index, and on-site findings live on SEO audit. Paid search terms, placements, and Merchant mismatches stay here. Do not merge the doors.
Is this the same as landing-page CRO?
No. Message match and experiments live on landing-page CRO. An audit can flag a landing that disagrees with the ad as a finding. The test protocol is not this PDF.
Does a PPC audit replace the PPC hub?
No. New programs start on the hub coverage map. This page assumes spend and history already exist.
If tracking is broken, what comes first?
Tracking findings come before bid theatre. Optimization on fiction is refused. Google conversion actions and UET can appear as findings. Depth still lives on those account pages after you stop.
Will an audit PDF get us into AI Overviews?
No. A cleaner paid account can help later extraction. This work does not buy a place in Google AI Overviews (AIO), a generative-search mention, or an LLM visibility score. If models invent an offer you do not sell, that measurement sits on an AI search audit and on LLM SEO.
What do you need to start the snapshot?
A search-terms export (or manager access so we can pull one), the account IDs, and the conversion you think you are buying. A homepage walkthrough is not an audit brief.
One paid snapshot, then stop
Does the search-terms export still show queries you will never sell?
Attach a search-terms export (or grant access so we can pull one), plus the account IDs and the conversion you think you are buying. We will say if a dated snapshot fits, or whether management, Google Ads conversion actions, or landing-page CRO should go first.