Technical SEO
Technical SEO from senior consultants who turn search demand into rankings, traffic and revenue for your business. We start with a free audit and a 90-day plan built around your goals.
Our process
We prove whether search engines can reach and render the templates that need to rank for real queries.
We set up robots.txt and sitemap rules properly, so search engines spend their time on the pages that matter.
Every ticket names the page type, the evidence, the change and how we'll recheck it.
After each release we rerun the same checks, including rendered HTML and real-user Core Web Vitals on key templates.
Position
A site that ranks on Tuesday can drop out of the index by Thursday. A release copies staging robots rules, a tag manager adds a second canonical, or a new app hides the main content from the first HTML response. Technical SEO is how you catch that. We check what a crawler can actually fetch, set clear index rules for each type of page, and hand engineering a ticket with a clear test, then check again after the next release.
If you don't yet know what's broken, an SEO audit is the better starting point. Titles and page copy are on-page SEO, deciding what to write is content SEO, and moving host or CMS is migration SEO. Technical SEO runs alongside all of them and keeps crawling, rendering and indexing healthy while they happen.
We won't sell you a sitemap ping as a recovery plan, or blend Core Web Vitals into one flattering number when the page that converts is the slow one. If your stack can't produce HTML at all, custom SEO may need to handle the rebuild, and we'll document the rendering gap so that work has a clear brief.
Already know what you need? Compare our packages. Need help with more than the technical side? See our SEO services. Not sure where to begin? Start with a free AI + SEO audit.
When to buy
This is the right program when important pages are blocked, not rendering or falling out of the index, or when every release seems to undo last month's fix. If you only need a quick check, new titles or a launch plan, one of our other services will suit you better.
Search Console shows excluded pages, a host mix-up or a canonical nobody intended, while writers keep publishing. The real problem is access. We pin down which page type is affected and show the evidence before anyone writes another article.
The CMS preview looks complete, yet view-source shows no main content and no links. That's a rendering issue, and it gets fixed with a ticket, not a debate about JavaScript frameworks.
Robots rules from a test environment ended up on the live site, a tag fired a second canonical, or an app stripped the product name from the first response. Sites change every week, and last quarter's audit PDF can't keep up.
Dozens of items, no owner and nobody re-checking. Engineering doesn't know where to start and leadership just wants a green score. We file fewer tickets, each with evidence and a staging test, so the work actually gets done.
Process
Our process has four steps: fetch, policy, ticket and recheck. Each one produces something you can use, and together they make sure access still holds after the next deployment.
Outcome A clear picture of what Google can actually see, gaps included.
Outcome Index rules that every release can be tested against.
Outcome Engineering tasks with a clear definition of done.
Outcome A confirmed fix, or a clearly flagged regression for the next release.
Deliverables
You come away with a site that stays accessible through releases: a clear main issue, index rules, engineering tickets, rendering checks and a way to re-test. Overnight rankings, title rewrites and migration plans are separate pieces of work.
Whether pages are blocked, orphaned, pointing at the wrong canonical, not rendering, or failing Core Web Vitals on a key template. One real issue is worth more than a folder of maybes, and we only quote traffic figures that Search Console can back up.
We decide which page types should be indexed, which are tools and which should stay out, and we date every rule so you always know it's current.
Each ticket covers the page type, the evidence, the expected change and a staging check, so engineering can pick it up straight away.
Side-by-side proof for your most valuable templates. If the first response is missing the main content or links, that's the issue to fix, whatever framework you use.
We re-test with the same coverage sample, the same render capture and real-user data on the template we fixed, so results are easy to compare.
Benefits
Every ticket has a page type, proof and a clear test. Vague recommendations are how technical work gets lost in a backlog.
Robots rules, canonicals and indexing decisions each have an owner, so a launch can't accidentally block your most important pages.
We test on staging first, then production. If staging can't be crawled the same way, we say so rather than tick a box.
We'll only recommend the services you actually need, never a bundle to pad out a proposal.
Methodology
Technical SEO only sticks when someone on your side can change robots rules, templates or how pages render. If nobody can, we'll help you find that person first.
We start with the page type that must stay crawlable, the system that produces it and the person who can action a ticket. If one of those is missing, the first few days are spent sorting that out.
We test the HTML a crawler receives, not what the editor shows. Once a page has real content, we check whether it matches the search intent it's meant to serve. Topical relevance comes from the pages you publish, not from a robots file, and keyword density isn't a technical pass or fail. If a page is an empty shell, the fix is rendering, and on-page and content work can follow once the content is there.
These are the roles we usually work with. The titles can change, but someone has to own crawl access, or a logged-in preview ends up being treated as what Google sees.
On your most valuable templates
The first session focuses on the templates that bring in leads or sales, and whether a crawler can reach them.
We ask which page types have to work, whether that's products, articles, locations or docs. If the real question is which filter pages deserve to rank, we'll point you to ecommerce SEO. If it's about multiple domains and hreflang, we'll flag any broken tags and bring in international SEO.
Next, we fetch what the crawler fetches: page source, rendered HTML, robots.txt, sitemaps and Search Console coverage. We compare that with what your team believes is live, and the difference is usually where the work is.
The session ends with either a first ticket or a clear list of what's missing, such as Search Console access, an engineering owner, or a migration that needs to finish first. Either way, you know the next step.
AI search and LLMs
Technical SEO makes your pages eligible for classic search results and AI tools. It isn't an AI search audit, and it can't promise how often you'll appear in AI answers.
Leadership teams now ask whether a page will appear in Google AI Overviews or a chatbot answer. It's a fair question. If a crawler can't fetch your content, AI tools have nothing accurate to quote, and fixing that is our job. If the pages are already sound and AI tools still describe your brand wrongly, an AI search audit is the next step, and AI SEO covers ongoing work across AI platforms.
A blocked, empty or slow-rendering page can't help you in AI search, and entity fields in a CMS won't fix it. We restore crawling and rendering first. Nobody can guarantee a spot in AI Overviews, but clear, accessible pages improve your chances.
We check that your organisation, products and locations appear in the HTML a crawler receives. That's a practical, access-first take on entity optimization.
AI models need a clear sentence they can quote. Once that's in your HTML, tracking how they describe you is the job of our LLM SEO service.
Schema
JSON-LD helps search engines and AI tools read a page that's already accurate. Problems usually come from markup that contradicts the page, or from two apps adding competing schema to the same URL.
We add Organization, Product or Article markup where the page already states those facts, and we never use FAQ schema as a place to stuff keywords.
When two apps inject competing JSON-LD, our tickets name which system should own it. It's basic hygiene, and once it's fixed it stays fixed.
Adding more markup won't make AI tools cite you. Sometimes the most useful thing technical SEO can do is stop a schema project that's covering for a rendering problem.
Teams
We work alongside the people who can change your templates, rather than adding another dashboard to their week.
These are the people who can confirm rendering, robots rules and release timing. We bring them tickets they can act on, not fifty rows that belong in an audit or a content plan.
Your in-house SEO picks the priority page types and protects the index rules when a campaign wants every URL indexed. They don't need to become developers, just to trust real-user data over lab scores.
They can keep writing once the templates are crawlable. If content keeps going onto pages that don't render, the two jobs clash, and we'll say so. Platform-specific issues are best handled by our WordPress SEO or Shopify SEO teams.
FAQ
Because a logged-in browser isn't Googlebot. Editors often see a complete page while the first HTML response is empty, blocked, or carries a canonical pointing somewhere else. Technical SEO starts with what a crawler can fetch, render and keep indexed. If that's already working but the page targets the wrong search, on-page SEO is the better next step.
A ticket names the page type, the evidence, the expected change and how we'll re-test it on staging. "The product template has no product name in the first HTML response" is a ticket. "Improve SEO" isn't, and neither is a forty-point checklist or a plugin score. If we can't show the problem, we don't file it.
No. Keyword targeting belongs on pages a crawler can already read. Technical SEO makes those pages accessible and keeps the index rules sound, while titles, briefs and content calendars sit with on-page SEO and content SEO. Putting keywords in robots.txt or a sitemap doesn't help.
We treat Core Web Vitals as a template issue on the pages that drive revenue or leads, using real-user data where we have it. A fast homepage test doesn't fix a slow product template. We don't promise a specific LCP score or a recovery date. What you get is a fix and a re-test on the template that needed it.
No. We make your pages eligible: crawlers can read the content, the index rules fit the page type, and the HTML clearly names what people search for. That supports AI search and later LLM visibility work, but it doesn't buy a place in Google AI Overviews or measure how AI models describe you. Our AI search audit and LLM SEO services cover that.
After the next ship
Send us your domain, the templates that bring in revenue and what Search Console is showing. We'll tell you honestly whether technical SEO is the right fit, or whether an audit, on-page work or a migration should come first.