Google Ads
Google Ads that spends every rupee, dollar or pound on searches that convert, with clear reporting and tight landing pages. We start with a free audit and a 90-day plan built around your goals.
Our process
We confirm the Google Ads account ID, manager access and which manager account it sits under.
We review the Quality Score factors Google shows for your key searches, and pass landing-page tests to the CRO team.
We list your conversion actions, which ones are primary, and whether enhanced or offline conversions are set up.
We agree which campaign types belong in the account this period, from Search and Shopping to PMax, Display or Video.
Position
Google Ads is not a synonym for paid search. It is a Google account with Quality Score inputs Google computes (expected CTR, ad relevance, landing experience as Google scores them), conversion actions that Google can optimize against, and a set of campaign types that share that account. Search intent still has to show in the RSA and on the landing. Keyword targeting is one job: the queries you will buy inside this Google account, not a Microsoft keyword list pasted over.
Search-format ops (match, RSA pinning, search-term mining) live on Search ads. Performance Max asset groups live on Performance Max. Shopping feed fields live on Shopping ads. Microsoft Advertising, UET, and import-then-adapt live on Microsoft Ads. Use this page when the object is this Google account: score inputs, conversion actions, and campaign-type map.
We will not sell Quality Score as a ranking date. We will not treat a Google tag as UET. We will not import this account into Microsoft and call the Google pass done. If conversion actions fire on a thank-you nobody defined, that is this job. If the question is Bing query mix, open Microsoft Ads. If the question is asset groups, open Performance Max.
Compare packages if a published retainer already fits. Use PPC hub when a related service is the real job. If this page is still a guess, start with a free AI + SEO audit.
When this fits
This page fits when the Google Ads account itself is the object: Quality Score inputs, conversion actions, campaign-type map. If you needed Search-format ops, PMax asset groups, or a Microsoft program, start there instead.
Google is training on noise. We name which Google conversion actions stay primary. Enhanced and offline import setup in Google stays here. A CRM stage as the sales object still lives on B2B PPC.
Expected CTR, ad relevance, and landing experience as Google scores them are the inputs. Landing experiments stay on landing-page CRO. We will not promise a score by a date.
The account can hold several types. Someone has to say which types may sit here this period. PMax treatise stays on Performance Max. Feed treatise stays on Shopping ads.
Import is a Microsoft job. Quality Score will not come with it. We refuse a twin from this page.
Process
Four Google jobs in this order. We do not start a Microsoft import in the last step. The point is one Google account whose conversion actions and Quality Score inputs are named.
Outcome A Google account note: ID, access, and who may publish.
Outcome A Quality Score input note on the queries that matter, including blanks.
Outcome A conversion-action list you will stand behind inside Google Ads.
Outcome A campaign-type map for this Google account, with out-of-scope types named.
Deliverables
You leave with an account note, a Quality Score input sample, a conversion-action list, and a campaign-type map. You do not leave with a Microsoft twin, a PMax asset-group bible, or a score-by-date promise.
Customer ID, manager access, MCC. Dated. Last year screenshot of campaigns is not this note.
Expected CTR, ad relevance, landing experience as Google shows them on money queries. Not a promised grade.
Primary actions Google may train on, including enhanced or offline import if used. Page-view primaries are named as defects.
Which types may sit in this Google account this period. PMax and Shopping still have their own pages for depth.
When Search format, PMax, Shopping, or Microsoft must take the next hour. This page does not swallow those jobs.
Benefits
Primary conversion actions are named. Soft events stay labeled.
You can see expected CTR, relevance, and landing experience as Google scores them. Nobody pretends it is a Microsoft metric.
The map says what may sit in this account. PMax depth stays on PMax.
A reset for theatre is refused. Conversion history in Google Ads stays Google Ads history.
Methodology
This works when someone can grant Google Ads manager access and someone can confirm the conversion Google may train on. If both are missing, we are touring reports. We are not holding the account.
We start with the Google Ads customer ID, live conversion actions, and Quality Score on money queries. If any of those is missing, we name it first.
We fetch live Google ads and landings. We do not trust a Microsoft export. Does search intent on the RSA match the landing? Are the queries you will buy still inside this Google account?
You may rename the roles below. You may not leave the primary conversion implied. An implied action is how Google trains on a thank-you load.
First working session
The first hour is which Google conversion actions Google may train on, plus Quality Score on one money query. It is not a tour of Microsoft campaigns.
We open Google Ads. We list primary conversion actions. If a page view is primary, that is the job. If the real question is RSA pinning, that is Search ads. If the real question is asset groups, that is Performance Max. If the real question is Bing and UET, that is Microsoft Ads.
Then we pull Quality Score inputs on a money Search query and fetch the landing. We compare ad claim to first screen. The extra conversion actions and the unlabeled campaign types are usually the job. A Google Ads editor preview is not evidence of what Google scores.
We leave with a first conversion-action list or a stop. A list names primary actions, a Quality Score sample, and which campaign types may sit here. A stop names what is missing: manager access, a conversion you will stand behind, or a job that is actually Microsoft. Both are outcomes. A platform tutorial is not.
AI search
Honest landings and named conversions can help later extraction. This page cannot sell AI Overviews, a chat mention, or LLM visibility as a score.
A tidier Google Ads account will not land the brand in Google AI Overviews (AIO). If conversion actions and landings disagree, generative search has a messy offer to lift. That is ours to tidy as account hygiene. A program across search UIs is AI SEO.
AI search needs a page it can fetch. A Google Ads draft that never served does not help. Nobody can guarantee a spot in AI Overviews, but clear pages improve your chances.
We check names in the live landing next to Google ads. That is entity optimization as an account input.
LLM visibility needs a sentence a model can quote, then measurement on LLM SEO. A conversion-action list can show what Google trains on.
Schema
JSON-LD helps a machine read an offer the landing already states. This work can flag a mismatch with Google RSAs. Schema supports the work; it is not the whole job.
If schema says one SKU and the Google headline says another, extractors guess. We name the mismatch. We keep names clean instead of stuffing aliases.
Keyword targeting is the query list in the account. FAQ schema is not a second planner. A real question can live on the landing.
Markup will not force generative search to cite the landing. Good markup makes you eligible; it cannot buy a mention.
Who we work with
Someone has to set a conversion action to primary. We work with that person. We do not replace them with a Microsoft import.
Grants manager access, keeps history, refuses a reset that exists only to look busy.
Names the Google action you will stand behind. Holds the line when someone wants page views as primary.
Can keep going once the account map is named. If they try to run this as UET, two jobs collide. UET belongs on Microsoft Ads.
FAQ
This one Google Ads account: Quality Score inputs as Google shows them, which conversion actions are primary, and which campaign types may sit here this period. It is not a Search-format ops page.
Search ads own match, RSA, and search terms on Google or Microsoft. This page owns the Google account those Search campaigns sit inside. A match-type rule is not a Quality Score pass.
No. This page maps that PMax can exist in the Google account. Asset groups, audience signals, brand exclusions, and PMax reporting limits live on Performance Max.
No. We request manager access. We keep conversion history when the account allows it. A wipe that exists only to look busy is refused. History in Google Ads is not a Microsoft import job.
On the Microsoft Ads page, including UET and import-then-adapt. Quality Score is a Google object. UET is not. This page will not twin Bing as a second Google Ads account.
No. Honest conversion actions and landings can help later extraction. This work does not buy a place in Google AI Overviews (AIO), a generative-search mention, or an LLM visibility score. If models invent a Google conversion you do not fire, that measurement sits on an AI search audit and on LLM SEO.
The Google Ads customer ID, who can grant manager access, and which conversion actions are currently primary. A campaign screenshot is not access.
This Google Ads account, not Bing
Share the Google Ads customer ID, which conversion actions are marked primary, and who can grant manager access. We will say if this account pass fits, or whether Search format, Performance Max, or an audit should go first.