LinkedIn Marketing
LinkedIn Marketing that builds an audience on the platforms your buyers use and turns attention into enquiries. We start with a free audit and a 90-day plan built around your goals.
Our process
We review your Company Page About section, tagline, products, logo and Showcase pages.
We align executive profiles you're happy to promote, including headlines, About and Featured sections.
We sample the posts, newsletters and documents LinkedIn search still surfaces, and update stale ones.
We schedule a recheck after any reorganisation, product change or merger.
Position
A Company Page has About, products, and a voice that LinkedIn search still uses. Executives have headlines, Featured, and Experience that buyers still open. Posts and native documents sit in the same graph. Search intent for the firm on LinkedIn has to match those objects. A Facebook cover photo is not About. An Instagram highlight is not Featured. This page is for when the console is LinkedIn and the objects are Page, people, and posts.
Social media optimization ships four strings across networks. Social advertising owns Campaign Manager. Social media marketing owns unpaid flights across staffed networks. B2B SEO owns the website for business search. It starts from LinkedIn admin you still have: Company Page, Showcase you will staff, executive profiles you will stand behind, and organic posts LinkedIn can retrieve.
We will not run every personal account as a default product. We will not promise a follower target. We will not promise a ranking date in LinkedIn search. We will not treat newsletters as a web blog. A retired handle on three networks belongs on the field pass. Campaign Manager spend belongs on social advertising. A Facebook event for a closed kitchen belongs on Facebook marketing. This page is for LinkedIn still publishing a sold division on the Page or a departed officer as current.
Compare packages if a published retainer already fits. Use Facebook marketing when a related service is the real job. If this page is still a guess, start with a free AI + SEO audit.
When this fits
This page fits when LinkedIn objects disagree with the firm you are now. Facebook events, a field pass, or ads start on those URLs.
The website dropped the unit. Company Page About and product modules still sell it. LinkedIn search retrieves the old story. We rewrite About to match the live site. We do not stuff every service into the tagline.
Buyers open People. The headline is stale. Featured still pins a deck from that officer's last year. We only touch profiles you will stand behind. We do not run every employee as a product.
A former agency minted Showcases. Nobody posts. LinkedIn still shows them. We staff or we close. An unstaffed Showcase is not a Facebook Group and not an Instagram grid.
LinkedIn search surfaces the old event post. Featured still pins the old offer. We tidy posts you will keep. We do not treat this as a cross-network flight OS.
Process
Work happens in this order. Each step leaves a note the LinkedIn admin can keep. We do not start a Facebook event at the end. The point is LinkedIn objects that match the firm.
Outcome A Company Page note: About, modules, Showcase keep or close.
Outcome A people list with what may change and who must approve.
Outcome A post tidy list: keep, unpublish if the console allows, refuse to pin.
Outcome A recapture date and an admin who still owns the Page.
Deliverables
You leave with a Page note, a people list, a post tidy, and a recapture date. You do not leave with a Facebook twin, a media plan, or a follower target.
About, tagline, products, Showcase keep or close. Dated. Last year's brand PDF is not this note.
Executives you will stand behind, with headline and Featured rules. Unnamed staff stay out.
Organic objects LinkedIn search still retrieves that disagree with the live offer. Pins that must come down are named.
Who can still edit the Page after we leave. An implied agency admin is how sold divisions return.
When to recapture Page, people, and posts. A weekly engagement score is not a recapture. Mixing Instagram grid rules into this note is how the job fails. We list LinkedIn objects only.
Benefits
LinkedIn search retrieves the firm you are now. Buyers stop opening a museum Page.
Headlines and Featured match current roles. Ghost officers leave the story.
Leftover modules stop looking official.
Someone recaptures the Page after a reorg. Nobody pretends a Facebook event bought LinkedIn findability.
Methodology
This works when someone holds Page admin, and leadership can name executives you will stand behind. If both are missing, we are touring personal profiles. We are not holding LinkedIn.
We start with the Company Page, the live site, and the people you will defend. If any of those is missing, we name it first.
We open LinkedIn as LinkedIn. We do not trust a Meta business suite screenshot. Does About match the homepage? Does People still list a departed officer as current?
You may rename the roles below. You may not leave Page admin implied. An implied admin is how a sold division stays in About.
First working session
The first hour is one Company Page string that still sells a sold division. It is not a tour of Campaign Manager and not a tour of Instagram.
We open the Company Page. We read About. We compare it to the homepage. If they disagree, that is the job. A Facebook cover for a closed kitchen is Facebook marketing. A highlight for a summer menu that ended is Instagram marketing. Name and handle across networks is the field pass. Spend is social advertising.
Then we open People for executives you named. We sample posts LinkedIn still retrieves. The leftover division names are usually the job. A busy Instagram grid is not evidence of LinkedIn findability.
We leave with a first Page note or a stop. A note names About, people, and posts. A stop names what is missing: Page admin, named executives, or a job that is actually Facebook, ads, or fields. Both are outcomes. A content roundup is not.
AI search
Honest LinkedIn objects can help later extraction. Clear, accurate pages help AI tools describe you correctly.
If About still lists a sold division, generative search has a messy offer to lift. That is ours to tidy as LinkedIn objects. A program across search UIs is AI SEO.
AI search needs a page it can fetch. A Company Page that never matched the homepage does not help.
We check whether People and the site leadership page use the same names. That is entity optimization as a LinkedIn input. Instagram grid matching still lives on Instagram marketing.
LLM visibility needs a sentence a model can quote, then measurement on LLM SEO. A Page note can show stale About.
Schema
Organization JSON-LD on the site can point at the LinkedIn Company Page. This work flags a mismatch with live About. Schema supports the work; it is not the whole job.
If sameAs points at a Showcase you closed, extractors guess. We name the mismatch. We do not add personal profiles as stuffing.
Native documents stay LinkedIn objects. Web articles stay on SEO URLs.
Markup will not force generative search to cite the Page. Good markup makes you eligible; it cannot buy a mention.
Who we work with
Someone has to change About. We work with that person. We do not replace them with a second LinkedIn retainer.
Ships About, modules, and Showcase decisions. Recaptures after a reorg.
Approve headline and Featured on profiles you will stand behind.
Can keep going once pins match the live offer. If they try to run this as Facebook events, two jobs collide. Events stay on Facebook marketing. If they try to run this as ads, spend stays on social advertising.
FAQ
No. Ads, bids, and Campaign Manager live on social advertising. This H1 is organic Company Page and executive objects only. A boosted post is spend. A headline on an executive profile is this job.
Facebook owns cover, events, and location hours. This page owns the Company Page, Showcase you will staff, executive headlines, Featured, and LinkedIn search. A cover photo is not Company About.
Instagram owns grid, highlights, Reels, and bio as IG objects. This page owns LinkedIn-native objects. A grid tile is not a Featured document.
Social media optimization ships name, handle, about, and link across logins. This page owns LinkedIn-native objects: Page, people, posts as LinkedIn search units. A bio line on YouTube is not a Featured document.
Yes as LinkedIn objects when you staff them. Showcase is not a Facebook Page and not a new public URL on this site. Unstaffed Showcases stay out.
No. Honest LinkedIn HTML can help later extraction. We do not sell Google AI Overviews (AIO), a generative-search mention, or LLM visibility as a score. If models still invent an executive you do not employ, that measurement sits on an AI search audit and on LLM SEO.
LinkedIn objects only
Bring the Company Page URL, Company Page About as it is live, and the executives you will stand behind. We will say if the leak is a sold division on the Page, a former COO still listed as current, leftover Showcase, or a job that is actually ads or a field pass. Then we name the next LinkedIn object to change.