Social Media Optimization
Social Media Optimization that builds an audience on the platforms your buyers use and turns attention into enquiries. We start with a free audit and a 90-day plan built around your goals.
Our process
We list every network you can log into, with display name, handle, bio, link and who holds the password.
We agree the four core details you'll keep consistent, name, handle, bio and link, within each network's limits.
We compare live profiles with the agreed details, writing short versions where space is tight.
We schedule a recheck after any rename, merger or website move.
Position
A brand that thinks it finished social still leaves four strings on every network: the display name, the handle, the about or bio, and the website link. Search intent on the homepage has to show in those fields. A campaign slogan from last quarter is not a legal name. A shortened link that 404s is not a finished pass. We treat each editable profile as a form with those four slots, not as a posting machine and not as a one-network essay.
The /smo/ hub decides which families are in the program. Organic flights live on social media marketing. Spend lives on social advertising. LinkedIn Company Page objects live on LinkedIn marketing. YouTube Studio objects live on YouTube marketing. It starts from logins you still have and fields those consoles still let you type.
We will not claim a Page you cannot enter. We will not treat follower counts as a score. We will not sell a ranking date on a bio. If two legal entities share a trading name, we name that collision before we type a handle. A Facebook cover for a closed kitchen belongs on Facebook marketing. A highlight for a summer menu that already ended belongs on Instagram marketing. This page is for the same four fields agreeing across networks you already own.
Compare packages if a published retainer already fits. Use SMO hub when a related service is the real job. If this page is still a guess, start with a free AI + SEO audit.
When this fits
This page fits when you can still edit profiles and those profiles disagree with the live site. A flight, a paid mix, or a single-network object pass start on those URLs.
The site uses the new legal name. X, TikTok, and Pinterest still show the old @. People search the old string and land on a dead story. We list every handle you can change. We write which one is official. We do not buy the old handle from a squatter as a ranking product.
The homepage dropped the old trading name. LinkedIn, Facebook, and YouTube about still use it. That is a field mismatch, not a campaign. We write the about you will stand behind. Length limits are named. Keyword density in a bio is not an SMO score.
Each profile has a link slot. Some still point at a hiring page you unpublished. Some point at a vanity URL with no redirect. We match the link to a live document. A UTM factory is not this job unless the destination itself is wrong.
Old agencies left Pages. Former staff left personal brands that look official. We name them as ghosts. Claiming work, if it is even possible, is a legal and platform ticket, not a finished field.
Process
Work happens in this order. Each step leaves a note brand can keep. We do not start a posting calendar at the end. The point is fields that match the site.
Outcome
Outcome A field sheet brand and legal can sign, with per-network length notes.
Outcome A match note: what to change, what the console will not allow, what stays ghost.
Outcome A recapture date and an owner who still has the logins.
Deliverables
You do not leave with a flight calendar, a paid mix, or a follower target.
Networks you can log into, who holds admin, and ghosts you cannot enter. Dated. Last year's social audit PDF is not this list.
Name, handle, about, and link you will stand behind, with per-network truncations. A campaign slogan is named if it collides.
What still disagrees on live profiles, what the console blocks, and what we will not fake. Ghosts stay listed as ghosts.
Who can still type the fields after we leave. An implied agency admin is how a retired handle comes back.
When to recapture the four fields. A weekly engagement score is not a recapture. An acquired brand that still has its own handle can keep a second row. Mixing both names in one about is how people pick the wrong company.
Benefits
Brand agrees the string. Networks stop advertising a name the site already dropped.
Unowned Pages stay off the ship list. Nobody pretends a screenshot is a completed field.
The website slot points at a live document. Microsites you unpublished are named.
Someone recaptures the four fields after a rename. Nobody pretends a content calendar bought consistency.
Methodology
This works when someone holds admin on the profiles you will keep, and legal can confirm the name. If both are missing, we are collecting screenshots. We are not shipping fields.
We start with the live site, the legal name, and the logins you still have. If any of those is missing, we name it first.
We open each console. We do not trust a brand deck. Does this about match the homepage? Is another org using a near-handle?
You may rename the roles below. You may not leave the official handle implied. An implied alias is how two brands share a search result.
First working session
The first hour is one retired string that still sits in a live profile. It is not a tour of posting tools.
We pick the official site name. We list every network login you still have. We capture name, handle, about, and link. If two of those disagree, that is the job. A flight with no end date is social media marketing. Spend with no conversion event is social advertising. A Company Page that still sells a sold division is LinkedIn marketing as native objects, and the cross-network string still belongs in this pass.
Then we fetch the live homepage and the four fields. We compare them. The extra or missing strings are usually the job. A content calendar that looks busy is not evidence that fields match.
A list names the profiles, the four strings, and who can type them. A stop names what is missing: admin, legal sign-off, or a job that is actually a single-network object. Both are outcomes. A posting roundup is not.
AI search
Honest profile strings can help later extraction. Clear, accurate pages help AI tools describe you correctly.
If networks still publish a retired handle, generative search has a messy name to lift. That is ours to tidy as fields. A program across search UIs is AI SEO.
AI search needs a page it can fetch. A bio that never matched the homepage does not help.
We check whether profile fields and the homepage use the same organization name. That is entity optimization as a field input. The public panel still lives on Knowledge Graph work when the object is Google's box.
LLM visibility needs a sentence a model can quote, then measurement on LLM SEO. A field sheet can show a stale handle.
Schema
Organization JSON-LD can list social URLs the site already claims. This work flags a mismatch with live fields. Schema supports the work; it is not the whole job.
If sameAs points at a handle you retired, extractors guess. We name the mismatch. We do not add five directories as stuffing.
Dead social URLs in markup train the wrong graph. We list which links may stay. Fake profiles do not go in.
Markup will not force generative search to cite the bio. Good markup makes you eligible; it cannot buy a mention.
Who we work with
Someone has to type the four fields. We work with that person. We do not replace them with a second social retainer.
Ships name, handle, about, and link. Recaptures after a rename. A contractor-only login is named.
Confirms the official strings. Holds the line when a campaign wants a slogan in every bio.
Can keep going once fields are true. If they try to run this as a flight, two jobs collide. Flights stay on social media marketing.
FAQ
No. The hub decides which networks exist in the program. This page ships four strings on every profile you can log into: name, handle, about, and link. A map of doors is not a spreadsheet of fields.
No. Social media marketing runs organic flights with a theme and an end date. This page does not pick a campaign, a posting week, or a proof clip. If a handle still says a brand you retired after a merger, this is the URL.
No. Paid social auctions, audiences, and conversion events live on social advertising. Boosting a post is spend. Editing an about field is this job. We will not open Campaign Manager from a field ticket.
They stay off the ship list. We do not invent a handle, claim an abandoned Page we cannot access, or mark an unowned listing as done. Inventory you can edit is the only object here.
No. Company Page, Showcase, and executive headlines stay on LinkedIn marketing. Channel, titles, and playlists stay on YouTube marketing. This page owns one pass across many networks, not the native objects inside one console.
No. Honest profile strings can help later extraction. We do not sell Google AI Overviews (AIO), a generative-search mention, or LLM visibility as a score.
Four fields, many logins
Share the live site URL, bios from every login you still hold, and the legal name you use now. We will say if the leak is a retired handle, about copy from the old entity, a website slot that 404s, or a ghost profile you cannot edit. Then we name the next field to change.